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[\/vc_column_text][vc_column_text]Trademarks and trade names<\/strong>\u00a0(or business names) belong to the intellectual property family as well as patents or the utility models. They confer to the owner exclusive rights on its object. For instance,\u00a0a patent protects an invention<\/a>\u00a0(\u201ca solution to a technical problem\u201d) and a trademark confers to the owner the exclusive right to use a sign on the market to distinguish a specific good or service.<\/p>\n There are many types of signs that can constitute trademarks<\/strong>: logos, figures, names, words, drawings, letters, colours, smells, shape of goods or of the packaging of goods, sounds, etc.<\/p>\n However not any sign can be registered as a trademark<\/strong>, but it must be:<\/p>\n Likewise, if the trademark in question has already been registere<\/strong>d by third parties, it cannot be registered or used in the market (for identical or similar products or services) without the authorization of the owner of the previous registered trademark.<\/p>\n To reduce the risk of unwanted surprises<\/strong>, before starting to exploit or register a trademark it is advisable to carry out a general search for priors.<\/p>\n Once the appropriate searches have been carried out, the first step to obtain exclusive rights<\/strong> over a trademark or a trade name is to request registration with the competent Office depending on the countries where you want protection of the trademark<\/strong> at issue.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1711633041692{padding-top: 30px !important;}”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Registering a trademark or a company name is a delicate procedure<\/strong>\u00a0that requires specific knowledge of the applicable regulations, especially when what is sought is a trademark that can be exploited in the market.<\/p>\n In addition to filing the trademark application for you, our\u00a0lawyers<\/strong>\u00a0advise you on all that is required for efficient trademark registration in order to avoid obstacles to its granting and\u00a0reducing the risk of the trademark being invalidated<\/strong>.<\/p>\n in<\/b>mentor lawyers offer (inter alia) the following services:<\/p>\n In short, our\u00a0trademark lawyers<\/strong>\u00a0are responsible for studying, proposing and carrying out the trademark strategy that best suits your needs, taking into account all relevant factors. It works alike for business name registration.<\/p>\n Specialised lawyers provide\u00a0tailor-made solutions<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1711633025245{padding-top: 30px !important;}”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]The trademark registration PROCEDURE<\/strong> may vary from one country to another but usually begins with the filling of a trademark application with the competent Office<\/strong> (national, regional, or international) including, inter alia, a clear reproduction of the sign to be registered, the goods and services for which such trademark is registered.<\/p>\n Further, there is usually an examination to ascertain the presence of the requirements<\/strong> for trademark registration and finally, in the absence of obstacles (e.g. incidents, oppositions from third parties, etc.), the granting of trademark.<\/p>\n Regarding costs for a trademark or trade name registration<\/a>, at least the payment of official fees<\/strong> must be foreseen and attorney fees<\/strong> as well, if you entrust him the protection and defence of the trademark at issue.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1619178785449{margin-top: 30px !important;}”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]The granting of\u00a0exclusive rights for the exploitation of a trademark<\/strong>, including the right to prohibit a third party from using the trademark on the market, is the prerogative of each country and the effects are limited to a specific territory.<\/p>\n There can be many reasons for\u00a0registering a trademark in several countries<\/strong>: it is advisable to register the trademark in all countries in which there is a serious intention to market the products or services, in order to avoid the risk of having to change the trademark in countries where a third party has already registered the trademark to distinguish the same or similar products and services.<\/p>\n In short, the trademark registration system offers\u00a0three alternatives<\/strong>:<\/p>\n Choosing which alternative depends mainly on the strategy you choose to\u00a0protect a trademark<\/a>. Our lawyers will give you a professional legal advice to help you to take the best decision in your interests. The language, time, market of interest, competitors and costs are factors that can influence your choice.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1619178785449{margin-top: 30px !important;}”][vc_column_inner][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]Unlike patents, trademarks and business names can last indefinitely. In principle the term of a trademark is 10 years, with 10-years of\u00a0registration renewal<\/a>\u00a0terms.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_sidebar sidebar=”8597″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]Normally the legislator grants a\u00a0registered trademark<\/strong>\u00a0owner not only the right to prohibit third parties from using an identical sign to distinguish identical products or services on the market, but also the right to prevent use by third parties of any similar sign to distinguish similar products or services if there is a\u00a0\u201clikelihood of confusion\u201d<\/b>\u00a0or\u00a0\u201cassociation\u201d<\/b>\u00a0by the public.<\/p>\n In some countries such rights\u00a0to prevent competitors from the \u201cuse of a trademark\u201d<\/b>\u00a0are granted based on the simple use on the market by a company.<\/p>\n Therefore, since the obstacles to the grant of a trademark may vary, it is highly recommended to make a\u00a0trademark search before filing a trademark application<\/strong>. Such search has to be accurate and adequate in order to achieve an\u00a0effective trademark protection<\/a>; in some cases it should also cover symbols used in the market.<\/p>\n By means of a general trademark search our\u00a0trademark lawyers<\/strong>:<\/p>\n In case of need of\u00a0international trademark search<\/strong>, inmentor put at your disposal specialised multilingual lawyers experienced in trademark and business name searches at european level.<\/p>\n It is crucial for this process to be professionally carried out prior to start with a\u00a0trademark or company name registration<\/a>.<\/p>\n Although it is not possible to provide absolute guarantees that a trademark will be granted, a trademark search is a good tool to sharpen the trademark strategy and significantly\u00a0reduce the risk of opposition from third parties<\/strong>\u00a0and the risk of being forced to change the trademark itself, despite the investments already made.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1711632998497{padding-top: 30px !important;}”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text]\n <\/p> \n
Why use inmentor to register your trademark?<\/h3>\n
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How to register a trademark (or company name)?<\/h3>\n
Where to register my trademark: only in my country or in others as well?<\/h3>\n
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How long does trademark protection last?<\/h3>\n
European registered trademark search<\/h2>\n
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Do you need to register a trademark or company name? Fill out the FORM<\/h2>\n
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